Pergalė chocolates
Redesigning the country's most beloved chocolate brand
About the project
After over 10 years since their last rebrand, Pergalė needed a fresh look. Targeting middle-class older adults, the aim was to appeal to younger buyers without alienating the core audience. To ensure consistency across hundreds of products and sub-brands, we designed versatile set of visuals suitable for both large and small or irregular packaging.
Credits:
Client: Vilniaus pergalė
Head of marketing: Justas Razmus
Agency: étiquette
Design strategy: Laura Ragaišytė Važgėlienė, Edvardas Kavarskas
Art direction: Irmantas Savulionis
Design: Beatričė Baronaitė Lau
Prepress designer: Daniel Samulevič
Account management: Ramunė Baranauskaitė, Rita Dargytė
Illustrations: Inorama illustrators
3D Art Direction and post production: Beatričė Baronaitė Lau
3D Artist: Povilas Gavorka