Lithuanian Vodka

Crafting the Impossible: designing a 1-in-100,000 bottle

Lithuanian Vodka limited edition 2021

Each year, Lithuanian Vodka releases limited editions. For 2021, inspired by Lithuanian dukes, I designed a "build-a-duke" concept. Using the HP variable data print system, I created an algorithm that combined various helmets, swords, and outfits to generate 100,000 unique designs. Being unique and innovative in Lithuania, it earned praise from the client, public, and won 2 silver medals at NAPA and Baltic Best Awards.

And all of this before AI even existed!

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Credits:
Client: MV Group
Production Head of product development department: Jūratė Paulauskienė
Agency: étiquette
Design strategy: Gintarė Marcinkevičienė, Edvardas Kavarskas
Art direction: Irmantas Savulionis
Design: Beatričė Baronaitė Lau
Illustrations: Beatričė Baronaitė Lau
Algorithm design: Beatričė Baronaitė Lau
Account management: Ramunė Baranauskaitė
Key visual: DDB Vilnius
3D: Rokas Mežetis
Product photoshoot: Edgaras Marozas
Strategic HP consultant: Guy Bibi
Technology: HP Indigo
Software: HP SmartStream Designer
Printing manufacturing: IMMER Digital
Award: BalticBest 2021, Silver in Packaging design category
Award: NAPA 2021, Silver in Limited edition category

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