Dione Ice Cream
Chillingly Good Makeover: Rebranding a Family Ice Cream Legacy
About the project
DIONE Ice Cream is a family-owned business serving high-quality premium ice cream with ethically sourced ingredients. Designing the new look we faced the most common frozen produce problem- low visibility in supermarket freezers. Having that and Dione’s already strong branding and social media presence in mind we decided to use colour blocking and bold elements to make them stand out.
Credits:
Client: DIONE Ice Cream
CEO: Rita Pažemeckaitė-Digrienė
Head of marketing: Laura Grumčiuvienė
Client's chief designer: Diana Maikštėnienė
Agency: étiquette
Design strategy: Kotryna Calova
Art direction: Irmantas Savulionis
Design: Beatričė Baronaitė Lau
Prepress designer: Daniel Samulevič
Account management: Anton Slepov
3D Artist: Povilas Gavorka
Product photoshoot: Jovilė Sibilė Ališauskaitė
Printing manufacturing: Aurika