Pergalė chocolate bars
Part 2 of redesigning the country's most beloved chocolate brand
About the project
Starting with their chocolate boxes 2 years ago, phase two was all about the chocolate bars. We chose turquoise as our main unifying colour and opted for the same photorealistic style of the ingredient illustrations as we did on the chocolate boxes. The highlight of the project - a unique and unusual chocolate bar shape that stands out from their more generic counterparts.
Credits:
Client: Vilniaus pergalė
Head of marketing: Justas Razmus
Agency: étiquette
Design strategy: Laura Ragaišytė Važgėlienė, Edvardas Kavarskas
Art direction: Beatričė Baronaitė Lau
Design: Beatričė Baronaitė Lau
Prepress designer: Daniel Samulevič
Account management: Ramunė Slepovė, Leta Lileikytė
Illustrations: Inorama illustrators
Mould Art Director: Irmantas Savulionis
Mould Design: Artūras Kirslys
3D Art Direction and post production: Beatričė Baronaitė Lau
3D Artist: Povilas Gavorka