Vero Cafe packaging
Capturing the beauty of The Coffee Belt in packaging
About the project
Vero Cafe is one of the most beloved coffee chains across Lithuania. The task was to create one universal coffee pack design with customisable sticker system.
In honour of to the people who grow and harvest the coffee beans, I decided to create a series of illustrations depicting people working in different countries and cultures in The Coffee Belt.
Credits:
Client: Vero Cafe
Agency: étiquette
Design strategy: Laura Ragaišytė Važgėlienė
Art direction: Irmantas Savulionis
Graphic design: Beatričė Baronaitė Lau
Illustrations: Beatričė Baronaitė Lau
Account management: Ramunė Slepovė
Manufacturing & printing: Immer Group, Printela
Photoshoot Art Direction and postproduction: Beatričė Baronaitė Lau
Product photoshoot: Martyna Jovaišaitė Paukštė