New Voruta wine visuals
Creating new visual communication for Voruta natural wine
About the project
Voruta is a well-known Lithuanian natural wine brand, recognised for their fruity flavours and emphasis on heritage. Following the development of a new positioning strategy, I was responsible for creating visual guidelines and assets for their new communication campaign.
The goal was to highlight the countryside atmosphere through abundant greenery, natural sunlight, and a clear focus on natural ingredients.
Credits:
Client: Anykščių vynas / MV Group
Agency: DADADA
Art direction: Beatričė Baronaitė Lau / Martynas Birškys
Design: Beatričė Baronaitė Lau
Account management: Edvina Brazdžionytė
Photoshoot: Packshot
Photographer: Kernius Pauliukonis
Photoshoot postproduction: Kernius Pauliukonis / Beatričė Baronaitė Lau